Client Project | Conan O'Brien TV and Web Spots for HUBweek

Our 18 minute shoot with Conan O'Brien yielded 5 funny shorts for TV and the web...see them all in the compilation above. Working with HUBweek, Boston agency Sleek Machine brought coBRANDiT in to shoot and edit the series; TV spots are currently running on NECN with web shorts distributed by bostinno (among others). Visit to learn more.

E-Commerce Sales Videos for The Grommet

It's back to the future at coBRANDiT! In 2008 we developed and launched The Grommet's daily video program. The Grommet is an e-comm site and sales platform empowering "citizen commerce" and it features innovative products brought to market by inventors, importers, and creative business people with unique, new-to-market offerings.

Social media and video have been key parts of the site since launch, and we're proud to say that we've returned to The Grommet to assist their internal team with video post-production. Grommet videos consist of in-studio content shot by The Grommet team as well as company founder footage and b-roll assets typically provided by the product manufacturer...though sometimes we are called upon to shoot b-roll. Check out the example video above for a peek at how it all comes together, and check the sales page for context.

coBRANDiT has a lot of experience with e-comm and sales videos that utilize consumer content. See also our work with (formerly expo TV) featuring youtube creators.

CLIENT PROJECT: Stanley Access Technologies

And now for something completely different...talking security doors! We shot this project in 4K which provided us the latitude to create all the moves in post-production. We composited together vertical and horizontal shots, animated the doors, created a new background, and provided sound design and color grade to finish them off. The end result? Four short pieces that look (and sound) unlike any security door you've met.

For the purposes of display we've strung all 4 together in this video. Enjoy!
Agency: Sleek Machine

CLIENT PROJECT: Lamborghini Super Trofeo Race Series

coBRANDiT is pleased to add Lamborghini to it's automotive client list. We're providing post-production and music direction services for the Lamborghini Super Trofeo North America race series, including teaser and overview videos for six events in 2015.

Above is the overview for the first event of the season held at Laguna Seca. For more info please visit


Would you like to discuss a video project (or just say hello)?

Owen Mack, Managing Director
617-823-9286 direct | | facebook | twitter: @cobrandit | View Owen Mack's LinkedIn profileView Owen's profile

coBRANDiT in a nutshell...A snapshot of services:

-- High quality 2 and 3 camera video shoots (HD, with clean audio and licensed soundtracks if req'd)
-- Event coverage, product/sales shoots, studio shoots, PR initiatives (and animation, motion graphics, etc. if needed)
-- Experienced Livestream and Ustream broadcast team (including channel set-up)
-- Highly mobile and willing to travel on a moment's notice (with teams in Boston and NYC)
-- Fast turnaround of completed pieces (typically 2-4 business days, though we can do 24hrs. as well)
-- 12 years experience producing video for the social web (before YouTube! before Facebook!)
-- Reasonable production costs (especially for package deals and retainer)
-- Awesome recommendations from global brands and agencies: See LinkedIn

We are a busy video production collective headquartered in Boston, Mass. and NYC. We are always interested in talent. If you have production skillz please feel free to get in touch. For more about coB, click here.

coBRANDiT | 100 Holton Street 3 Rear | Boston, MA 02134 USA [map] | coB facebook | Google us, we're everywhere!


Check out the vibe and the action at last weekend's Formula-E Miami ePrix. Formula-E is an international race series featuring fully electric Formula cars racing on city streets. Follow the series here.

We put this together with a mix of content partly shot by us and partly provided by Formula-E.

CLIENT PROJECT: CraveOnline at PAX East for Alienware

Last weekend we attended video game extravaganza PAX East to shoot 3 pieces for CraveOnline and Alienware. Finished pieces included an overview (above), cosplayers, and a feature on client sponsor Alienware. We shot over one day with a 2 man crew and turned edited v1 videos around in 2 days.


DCL provides solutions for the built environment. This includes large scale architectural signage and specialties, wayfinding systems, kiosks and interior design features. For this piece DCL provided coBRANDiT with a portfolio of photo and video assets which we incorporated into this sizzle reel for large format display at the SEGD Business of Design Summit, a CEO-level industry trade show presented by DCL.

CLIENT PROJECT: Boston Harbor Distillery

Here's a fun piece we put together for our friends at Boston Harbor Distillery. We shot on a boat! We shot while the leaves were falling! We shot in a blizzard! And we drank some great whiskey while doing it. Opening on the Dorchester waterfront spring 2015. For deets click here.

CLIENT PARTNERSHIP: Volkswagen of America

In 2014 Volkswagen of America partnered with coBRANDiT to produce a year's worth of web content in support of their event, enthusiast, sponsorship, and motorsport initiatives (Red Bull Global Rallycross, see samples above). Year to date we have covered 20+ events and releases, with 1-3 man teams shooting video around the country and in Germany. The resulting videos have been viewed close to 1mm times and content has been re-purposed for large screen display at auto shows, as well as for instagram and internal presentations.

Highlights include GRC videos at the X-Games in Austin, as well as Seattle, NYC, LA, Charlotte, Daytona, Las Vegas, and DC. We also partially shot and edited an intro video for VW's new GRC Beetle race car...this video was picked up by Car and Driver and described as "bitchin'"...see below.

Additional projects included shooting Major League Soccer Junior Masters and USA Cycling Championship events sponsored by VW, 4 North American enthusiast events, all 4 major US auto shows, and PR pieces to support e-Golf, Golf A7 launch, and others. Thank you Volkswagen!

CLIENT PROJECT: Levelast by SoftScience

Earlier this year we produced a series of videos for footwear startup Levelast. We shot CEO John Duerden in a piece for investors and the media (above), a handful of pieces introducing the first shoe in the line to consumers as well as to retail and wholesale customers, pieces on fit and design elements, and a piece at the Miami Boat Show highlighting consumer feedback (samples below). These shoes are super comfy!

CLIENT PROJECT: Product Videos for

Over the past year we have edited over 120 product videos for display on Our client (formerly expo TV) provides product samples to consumers in exchange for video feedback...we edit the raw results into "how-to" review videos for use on Amazon. Products have ranged from HP Chromebook computers and LG TV sets to Pampers diapers, Iams pet food, and Covergirl beauty products as seen in the sample above.

coBRANDiT developed the opening motion graphic sequence which is uniformly applied to all videos in the series.

CLIENT PROJECT: Samsung Woman of Steel

Samsung's Woman of Steel program asked consumers to nominate friends and family members as "women of steel"...strong women who deserved new Samsung kitchens. We traveled to Flint, MI to interview winner Shelly Burton and her friends.

CLIENT PROJECT: Apothic Wine, Inked Magazine

Fun piece we shot at a tattoo parlor and in the offices of Inked Magazine in NYC last month. From the video description: Apothic Wine introduces "The Rose Tattoo", our exploration of how winemaking and tattoo art have more in common than you may think. We sat down with Todd Weinberger, Creative Director for Inked Magazine, to shed some light on how choices in tattoo art and wine are both an extension of personality and lifestyle.

CLIENT PROJECT: FIAT Open Road Challenge | coBRANDiT Social Media Video


Fun project alert! The FIAT Open Road Challenge paired the leaders of #JJ (instagram's largest photo sharing community) with the new FIAT 500L. Over the course of 5 days in September the 4 #JJ photographers road tripped from Chicago to NYC with stops along the way to meet community members and take pictures. Daily challenges involved the +/- 450k member community, and one lucky community member will win a new FIAT 500L (TBA late October).

The road trip and 5 bio/announcement videos were shot by a one-man crew equipped with a C100. See the full set of 8 videos above.