Murray tells the cactus joke. Taken all together, what does this series tell us? German engineering is incredible. Style and handling are important. The relationship between manufacturer, employees, customers, and the environment is crucial. And BMW has a reputation for attracting pricks. If I was BMW, here's what I'd do with this lesson (written while BMW is in review):
The Ultimate Driving Machine statement remains on target. Stay with it, but do more to make the point. Sponsor more local driving events, autocrosses, track days, driver safety classes etc. in which BMW owners and others can learn skills and demo new models. Build a BMW hybrid. Why isn't german engineering a leader in green tech? There's a huge opportunity for a sporty/luxury hybrid. Show the BMW factory. No sweatshop there! Good benefits, clean environment. Responsible manufacturing costs $$, it's part of why the cars are expensive. Videotape all this stuff. Put it online, etc etc. Might make BMW owners seems less prickly...
Update: BMW is now video podcasting. And it's not bad...
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