John Moore of Brand Autopsy discusses WOMBAT keynote speaker Don Pepper's book Return on Customer and how how his own experience behind the counter as a barista at Starbucks influences his thinking about new marketing programs.
John Moore of Brand Autopsy discusses WOMBAT keynote speaker Don Pepper's book Return on Customer and how how his own experience behind the counter as a barista at Starbucks influences his thinking about new marketing programs.
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