The Well Advertising in Chicago specializes in producing microsites, which CEO Bill Hanekamp describes as 24/7 sales reps. Here Bill talks about how The Well came to focus on this niche, and why new compensation models make sense.

The Well Advertising in Chicago specializes in producing microsites, which CEO Bill Hanekamp describes as 24/7 sales reps. Here Bill talks about how The Well came to focus on this niche, and why new compensation models make sense.



Comments
I just learned something new
Posted by: Nick Schmidt | July 4, 2006 12:28 AM
Keep up the great work on your blog. Best wishes WaltDe
Posted by: WaltDe | August 31, 2006 11:26 PM
I think this is the new wave of advertising. Very Interesting.
Posted by: Brian | September 7, 2006 05:37 PM