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Jun
25
2006

WOMBAT2: GENO CHURCH,
BRAINS ON FIRE

Geno sat down with us for a few minutes to describe the brand ambassador and community program Brains on Fire just launched for Fiskars (the orange handled scissors people.) He provides a very nice overview of a WOM program done right, from research to launch, with transparency and ethics. Check out Fiskateers.com to see the project.

Posted by Owen in Interviews + Video + womma | Permalink

ANNOUNCING:

coBRANDiT has partnered with guerrilla marketing agency Street Attack to offer nationwide (and limited international) capabilities. Check the video widget below for the deets...we hope to hear from you!

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We're looking for video projects that involve & engage enthusiast communities.

Our clients include PUMA, GM, Flying Dog Brewery, Boston Coach, The American Dairy Association, Athlete's Performance, Ogilvy PR, Weber Shandwick, Cutwater, Gyro Worldwide, WOMMA, Viximo, Communispace, Daily Grommet, and others.
Check out our case studies here.