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Selections from Andy Sernovitz's opening address at the Word-of-Mouth Marketing Association's WOMBAT2 conference held June 20-21 in SF. Stay tuned for interviews with attendees, panelists, and keynote speaker Robert Scoble coming in the next few days.

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Good to see the video Blogs getting posted. WOMBAT2 - what a great event.

Just got back from San Fran and WOMBAT2 where the days were cram packed with seminars, case studies and networking. If you have thought about going to this event (either 1 or 2) and didn't go, then think about 3 and make sure you attend.

You will be totally immersed into the WOM World. It is unlike any other convention you have attended. Everyone is technically savvy, blogging through the event or late at night adding posts, talking on the cell, emailing from their Blackberry/Treo and passing business cards to new friends and colleagues.

Thanks Andy and staff for setting the bar for emerging markets trade associations across the country. They should all aspire to meet the level of expertise and details for a training event like WOMBAT.

In parting; great event, great experience, great to see so many people living and breathing Word of Mouth Marketing.

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