coBlogoCOLORADO.gif


Archived pages « PUMA: COMPLETE RUNNING 2007 | MAIN | PUMA GET HIGH »

THIS VIDEO HAS BEEN DELETED.
While we were interviewing Bob Garfield at WOMMA's WOMBAT conference in Orlando last January he went on an extended and unsolicited riff about the purported origins of WOMMA. He claimed WOMMA was founded by members of various 1970's era leftist guerrilla organizations. He did this in jest, while we filmed him. We recently rediscovered the tape and edited it together with images of the IRA, SLA, other organizations, and WOMMA board members.

We apologize for the offensiveness of the material, and for our unthinking actions. We sincerly hope that any discredit falls on us. We would like to reiterate that WOMMA had no knowledge of or say in the creation and production of this video. Thanks for your understanding. - Owen

AddThis Social Bookmark Button

TrackBack

Listed below are links to weblogs that reference WOMMA REVOLUTION:

» Bob Garfield Explains Word of Mouth Marketing from Adrants
To help promote the upcoming Word of Mouth Marketing event June 20-21 at the Hilton San Fransisco, coBrandiT has mixed an old interview of Bob Barfield with some new comments he made about word of mouth marketing. The results... [Read More]

» Black Eye for WOMMA? from Relationship Marketing Blog
An interesting link to cobrandit.com came in my email edition of Adrants today. It described a video featuring Bob Garfield remixed to poke fun at the WOMMA conference scheduled for June. When I clicked in, I received a notice saying [Read More]

Comments

We would like to make it absolutely clear that this video was not produced, created, or endorsed in any way by WOMMA. We find it deeply offensive and have asked the creator remove it.

Andy Sernovitz
CEO
WOMMA
312-335-0035

Well Andy, you suck.

Great, state that it was not endorsed. But have some fun and creative freedom. This is exactly what WOMMA members have to deal with, with the exception usually consumers have run away with it and it's too late to shut it down. Someone is promoting WOMMA (perhaps while poking some fun - but since I can't SEE the video can't really tell). In my opinion, poor reflection on WOMMA. And cobrandit, you should have been clear about the non-endorsement upfront and left it up with explanation of what it is.

Geez, guys.
Let try this again.

WOMMA is all about openness, transparency, and the core principles of the new consumer-generated media environment.

We also love Owen, coBrandit, and the work that they do. That's why we invited them to have complete open access to our events, and let them videoblog without edit or censorship.

This particular video was pretty harsh, with some graphic images that were distubing to some people who saw them. We asked Owen if he would take it down. As a favor. Not as censorship, but in the collaborative spirit of two groups that plan on working together for a long time.

He was kind enough to do us this favor.

This is what the blogosphere is really about. Communications, cooperation, and working together to create an environment that enriches us all.

We look forward to Owens new work, and of course, he'll be at our event next week with full and open access, as usual.

Andy

P.S. That's my phone number in my last comment. Feel free to call. This is about communications.

Hi all-
I just had a lengthy phone conversation with Andy. I think it's fair to say we would both like this whole affair swept under the rug. The problem at this point is that WOMMA ends up looking tarnished, and that is not something I would like to see. I have been a strong supporter of WOMMA's since near it's inception, and firmly believe in WOMMA's goals and vision. We have interviewed many WOMMA members and are the producers of WOMMA's videoseries. The video in question was in poor taste (or worse) and in retrospect it's no surprise that Andy would want it pulled. Give him a break.

This is turning into a WOM/blogging case study, isn't it?

I did see the video and I thought it was fun. Garfield goes on a silly riff that would only amuse people who are deeply interested in WOM and consumer-generated media. I don't really understand what's offensive about the content, but I am inspired by the way cobrandit and WOMMA have handled their difference of opinion. Glad it didn't get blown out of proportion. Conflict is catalyzing--Keep the WOM dialogue going!

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

ANNOUNCING:

coBRANDiT has partnered with guerrilla marketing agency Street Attack to offer nationwide (and limited international) capabilities. Check the video widget below for the deets...we hope to hear from you!




Reel in a Widget:


    Hello, welcome to coBRANDiT. In the past year we've distributed video for PUMA, produced an award winning vlog for a microbrewery, RSS-fed video widgets for General Motors, and an interview series for WOMMA, among others. We're looking for video projects that involve & engage enthusiast communi-
    ties. We offer:

    PRODUCTION
    Videoblog? Sales tool? Interview series? Event coverage? Man on the street research? From on-the-scene live video streams to HD presentations, we've done it...and we specialize in super fast turnarounds.

    Have a CGM initiative? Talk to us about platforms for video sharing in communities.

    DISTRIBUTION
    It's not about people coming to your site anymore. It's about being where they are. We utilize platforms and tools that make video easy to share...wherever your audience likes to go.

    CONSULTING
    Want to get into online video but don't know how? Need help with strategy for an RFP? Wondering how social media can integrate with traditional methods? We can design a marketing program that ties together offline events with online publicity, social networking, and alternative media.



    coBRANDiT CAPABILITIES (link)
    Download .pdf
    Download .ppt (41mb, w/video)
    Download .key (41mb, mac)

    Founder Biographies

    View Owen Mack's LinkedIn profileView Owen Mack's profile
    View Jesse Buckley's LinkedIn profileView Jesse Buckley's profile

RSS, Social Media, Etc.




Add to Netvibes

We're in so many places I can't even keep track...and I'm sick of posting these cute little buttons. Just type "cobrandit" into Google or any search field you come across and there we'll be.