Just discovered (thanks to Theresa Iezzi at Ad Age) this videoblog effort by Ford: Bold Moves. This is a really great example of the kind of work we've been pushing companies to produce. An open investigation into business processes and challenges, a behind the scenes look at how things get done, and a call for discussion and criticism. This series (a new vid every week for 50 weeks) provides Ford all kinds of opportunity to display it's competence, highlight the individuals who make the company, and reach out to the press, customers, and the world at large. It will be interesting to see how open the series really is, how responsive it will be, and what steps will be taken to really involve consumers in the story. Show test drives? Interview Ford club members? Find evangelists and give them some treats? What kind of word-of-mouth will be generated? Wait and see...
View Owen Mack's profile
