Read an article in last week's AdAge about Communispace, a company founded in 1999 that builds and maintains private brand communities on behalf of 250 big name businesses. Sounds like mostly it's about market research and rapid prototyping (both products and marketing campaigns), and it sounds pretty secretive in that the communities are behind firewalls. The article does mention creating word-of-mouth as a community benefit, but mostly it all sounds pretty inward facing. Perhaps that explains why I haven't heard of them in the WOM marketing world, even though their HQ is about 1/4 mile from my house? I must learn more...
coBRANDiT specializes in social media video production, distribution and consulting services for brand marketers, agencies, and organizations of all sizes. Need help with video? We'll make it happen.
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Since 2002 we've developed video projects that involve & engage enthusiast communities. Below is a project we shot for Ray-Ban at Lollapalooza 2011.
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Our clients include Chrysler, Ray-Ban, Microsoft, PUMA, Ford Motor Company, GM, U.S. Veteran's Administration, Verizon, Flying Dog Brewery, Boston Coach, Xenith, Iron Mountain, Genzyme, The American Dairy Association, Athlete's Performance, NMS, Ogilvy PR, Weber Shandwick, Cutwater, Quaker City Merchantile, WOMMA, Viximo, Communispace, Daily Grommet, Ocean Spray, Shaw's and others.
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coBRANDiT VIDEO
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KODAK PLAYTOUCH or FLIP VIDEO TIP SHEET
For use by distributed production teams and novice camera operators.
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