CGM? UGC? OR BULLSHIT MARKETING?

From a link on mefeedia's front page comes this: "Calling the beautiful, amazing, brilliant things people create online 'user-generated content' is like sliding up to your lady, putting your arm around her and whispering, 'Hey baby, let's have intercourse.'" "Lately the notion that the web is about 'user-generated content' has been getting more traction. With the success of MySpace and Flickr, pundits are looking for a trend. And they've found one in this hateful phrase. But 'user-generated content' is nothing new online. In fact, it's what the network was designed for." Written April 2006 by Derek Powazek in this post. Well said. He posits the term "Authentic Media" in place of UGM, but that doesn't quite work for me either. I know this is all shades of nuance, but I like the word "people". People Media, People's Media. As opposed to corporations. The outsiders. Is it us against them? Pete Blackshaw, your opinion please??