WEB VIDEO STATS: AGE

I was browsing YouTube today and at the bottom of the front page was a video with well over a million views (above). It was the first million view video I'd come accross (though this clip for Smirnoff Tea will be there soon) and I was kinda surprised to find that it consisted of an apparently 70-80 year old guy talking about posting his first video, and maybe people would watch it and respond? As of this writing it's been viewed 1,697,231 times, had 9,367 comments, and 209 video responses. Posted August 5th, 2006. Wow. Not only are the stats wild, but I was charmed by his interest in watching YouTube, and wanting to be a part. Fast forward to this eve, and catching up on Church of the Customer. They point to this article from emarketer with stats for web video viewership. Guess what? 59% of YouTube viewers are 35 and up (4.31% over 65). Hmm. Not as much a youth thing as you thought, huh?