JUMPCUT GOES TO YAHOO

Jumpcut.com, 6 month old provider of web apps. for video editing, just sold to Yahoo. (Reuters story here) Video editing web apps. are the next big thing in social media video (see also VideoEgg, and rumor has it that Brightcove isn't far behind...) and it's going to be wild to see what comes out of it. Here's a hint from Jumpcut's announcement: "We’ll be working with Yahoo!’s media and advertising partners to bring everyone high quality content for remixing into movies." Remixed advertising, eh? I'm still waiting to see what comes out of the ViTrue/Sharkle/Denuo pairing...ViTrue has had the same enigmatic placeholder page up for months. Sharkle is a video sharing site owned by ViTrue, which has partnered with Denuo (Starcom) to provide a platform for CGM brand content. Kinda takes me back to the original launch of coBRANDiT as an open-source ad agency. UPDATE: The placeholder is gone, now there is a bit of info...on remixed advertising tools, and private label video sharing sites, Moe's Burritos being the example.