VIDEOEGG'S EGGNETWORK

Speaking of VideoEgg, they just launched the Eggnetwork, which allows advertisers to purchase time in a variety of formats accross VideoEgg's large user base (20 million vids per day). From the site: "The Eggnetwork was created to connect advertisers with the top social networks and vertical communities and delivers on four critical promises. Users first: give viewers a choice about which ads they want to watch. Reach: advertisers should reach the largest social networks with a single call. Targeting & accountability: leverage profile data to target video ads in powerful new ways. Safety: make user content safe for advertisers. Have real people review each video." The interesting thing here is the formats: Ticker, End-Cap, and Post-Roll. The ticker seems particularly nice...check it out and see a unique approach. They call it "permission video advertising."