ALAN SCHULMAN QUOTE, AD AGE

Just read the new Ad Age (in good 'ole newspaper form) on the Google/YouTube deal. In a sidebar subtitled "The challenges Google is likely to face in the world of video, and what GooTube means for the world of marketing" I found this key quote from Alan Schulman, CCO of Brand New World: "With video you can really take the richness of a brand's creative and bring it to life. If I sell shampoo [and] that's a word tagged accross video, now I've got an opportunity to link to video that's a little more contextual. It's not justa a random pre-roll.... Some advertisers--Pop Tart's webisodes, the "Dear Jet Blue" ads--are doing things that look and feel user-generated but they're brand-centric. The challemge is: How do you get inside the vernacular of that user-generated video? How do you create something fun and a little lo-fi, with less production cost? It's more about short, sweet, crisp and cracks a smile. And if you can do that accross ontent categories at a lower price, that's smarter than...TV spots." Well said Alan. Can we set up a meeting? Also: Brand New World is Brightcove's agency...