CONTAGIOUS COMMERCIALS

That's the title of this piece in Inc. Magazine on Viral Video. Good read. I recommend it. Quotes: "Videos seem to have replaced the jokes in my in box,"says Stefan Tornquist, research director at MarketingSherpa, a research firm in Warren, Rhode Island.... Sixty-six percent of the people who watch videos online have seen an ad clip. About one-third of those viewers visited the marketer's website, and 8 percent made a purchase." Amid such clutter, it's easy to get lost... "You can't be a classic brand manager, worried about having the right words," Tornquist says. "The companies that are going to benefit will be the ones willing to stick their neck out." The story also includes an extended session on Heeling Sports' social media practices...including video. (Heeling Sports does those sneakers with roller wheels in the back. Sales doubled to $40mm last year).