VIDEO INSIDER: THE GOOGLE EFFECT

Found an "after the hype, what does it mean?" story on the YouTube/Google deal from MediaPost this morn. Full story here, key clips here: "The quick win for online video advertising is the generous boost it receives as a category--from the large dollar amount paid to the Google brand. As the largest acquisition ever made by Google, it brings the significance of online video front and center and gives the industry a lot of good buzz. This is a classic case of a rising tide lifting all boats....whatever else you may hear about the Google/YouTube deal, it's a big win for the online video advertising industry. It brings credibility, searchability and access...the deal will start to clean up the perception of the online video space, which will go a long way toward raising advertisers' comfort levels."