Courtesy Beet.tv comes this interview with Scoble on the business of vlogging, discussing metrics and engagement (do you think he knows how to fiddle with his numbers too??) Listen especially for the part where he talks about ZeFrank and his use of the "org" button. The org button is a clickable button that appear's in Ze's Revver player. He uses it to offer treats to his viewers, the "org."
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