YOUTUBE/CHEVY NEW YEAR

Chevy is sponsoring a YouTube New Year's thing featuring original content from various rock stars, sports stars, YouTube celebs, "and maybe you!" Upload your own New Year's resolutions, wishes, and shout-outs for a chance at the front page...22 uploads so far. It's going to run all day December 31 and January 1. What form will it take? Can we time shift it? Or do we have to stay glued to YouTube (and the Chevy ads) all day?