FLYING DOG ALES GONZO MISSION

Flying Dog Brewery, Denver Colorado. Director of Marketing: Neal Stewart, formerly brand manager of Pabst Blue Ribbon and Rainier Beers. (Here's Rob Walker's NYT article on Pabst and Neal, June 2003, here's Rainiervision, which won various awards for integration.) In his new position at Flying Dog, Neal has gotten into video. Back in 2003 Neal sent fledgling coBRANDiT (known then as obtainium.tv) ten cases of beer in exchange for a handful of PBR neighborhood documentaries; we've been talking about social media video ever since. But now the time time for talk is over... Neal has hired us to ramp up Flying Dog's video productions, and to help strategize uses of web video. We're flying to Denver on Monday to hang out at the brewery, in the bars, and at a lodge in Steamboat (over Superbowl weekend) with the Flying Dog crew, camera rolling at all times. Our task? To document the characters who produce the beer and exemplify the gonzo essence of Flying Dog, and then to make interesting use of the footage. This time we get cash, as well as beer. Flying Dog, we salute you!