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Owen Mack and Jesse Buckley started making videos together in 2002: unauthorized documentary "ads" for Schlitz beer and PUMA which received national attention. They now head coBRANDiT, a social media and marketing agency and consultancy which specializes in web video for online communities and opt-in environments. The coBRANDiT story includes brand hi-jacking, market research, viral video, and the launching of the world's first open-source ad agency.

Owen's marketing interest began with his adolescent involvement in the family retail business, a 70 year old venture he now owns that generates extensive WOM. Studies at Washington University in St. Louis fused his interest in vernacular design, art events, and math. His annoyance with conventional ads led to an epiphany: advertising ought to be about real people in real places discussing real product.

Jesse’s relationship with visual documentation began with photography and evolved into documentary video; his award winning anthropology thesis film "Shiva" led him from UC Berkeley into editing, broadcast engineering, and the production of two other films. Jesse has worked for WGBH, Frontline, Errol Morris, Harvard University, Cambridge Television Productions, and others producing a variety web, broadcast, and digital content. He is coBRANDiT’s primary videographer and editor.

Our work is predicated on the belief that 1) Consumers are interested in seeing their peers interact with brands and products in real life environments and situations, 2) Consumers are interested in behind-the-scenes information relating to brands and activities they care about, and 3) Consumers want to participate in the creation and marketing of great products and brands.

coBRANDiT has been featured in various publications including Inc. magazine and Dentsu-ho (the Japanese AdAge), and is a frequent presenter at conferences including WOMMA’s Summit 2 and WOMBAT 3, the New Communications Forum and PodCamp Boston, and at BlogOn 2005 was recognized as a Social Media Innovator. In 2007 we received an Excellence in New Communications Award: Corporate Video Category from the Society for New Communications Research recognizing our work for Flying Dog Ales.

Recent coBRANDiT projects include video production, platform development, and consulting work for Communispace, General Motors, Weber Shandwick, MS&L, Fizz, Flying Dog Brewery, WOMMA, Treehugger, fashion.psfk, ihaveanidea, and PUMA Running.

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ANNOUNCING:

coBRANDiT has partnered with guerrilla marketing agency Street Attack to offer nationwide (and limited international) capabilities. Check the video widget below for the deets...we hope to hear from you!




Reel in a Widget:


    Hello, welcome to coBRANDiT. In the past year we've distributed video for PUMA, produced an award winning vlog for a microbrewery, RSS-fed video widgets for General Motors, and an interview series for WOMMA, among others. We're looking for video projects that involve & engage enthusiast communi-
    ties. We offer:

    PRODUCTION
    Videoblog? Sales tool? Interview series? Event coverage? Man on the street research? From on-the-scene live video streams to HD presentations, we've done it...and we specialize in super fast turnarounds.

    Have a CGM initiative? Talk to us about platforms for video sharing in communities.

    DISTRIBUTION
    It's not about people coming to your site anymore. It's about being where they are. We utilize platforms and tools that make video easy to share...wherever your audience likes to go.

    CONSULTING
    Want to get into online video but don't know how? Need help with strategy for an RFP? Wondering how social media can integrate with traditional methods? We can design a marketing program that ties together offline events with online publicity, social networking, and alternative media.



    coBRANDiT CAPABILITIES (link)
    Download .pdf
    Download .ppt (41mb, w/video)
    Download .key (41mb, mac)

    Founder Biographies

    View Owen Mack's LinkedIn profileView Owen Mack's profile
    View Jesse Buckley's LinkedIn profileView Jesse Buckley's profile

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We're in so many places I can't even keep track...and I'm sick of posting these cute little buttons. Just type "cobrandit" into Google or any search field you come across and there we'll be.