Caddy's new campaign "My Cadillac Story" is a good example of the sort of integrated thing we at coBRANDiT have been pushing for awhile. It's a web video series on (what else) Cadillac stories as told by the famous (Joan Jett, Fat Joe) and the not so famous (Matt & Michaeline Larson, Jerry Franchi) as well as guys working on the assembly line. The site shows hi quality flash vids, but also plays out on YouTube...the whole thing supported by print ads in magazines and newspapers. Now, will they intro any new products through the site??
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