ZOOPPA.COM ADS GO SOCIAL

Jesse found this the other day: Newly launched zooppa.com has been getting some press in the ad world, and no wonder. Here's their tagline: "Join the revolution-- advertising goes social." This site is the best iteration yet of the idea Jesse and I tried (unsuccessfully) in 2005, and is similar to adcandy (currently "on hiatus" or defunct..) as well. Apparently headed by an Italian/American fellow who goes by "big zooppa" the site offers to connect citizen advertisers with video advertising opportunities and $$. He's got the $$ too... offering up to $1500 for a winning ad (users vote for the winner) and in one intro video (for the current "contest" for a flip-flop manufacturer) he seems to have lots of props including vintage cars (ok, just a 70's era mustang II) and a helicoptor. That wasn't cheap. Anyway, research indicates that the site is registered and maintained by an Italian marketing firm (I think, I can't read the site!) so who knows what the truth is, and how long they'll plow $$ into this. We'll see, maybe the time is right for this to work. And as for the ads going social? The video ads seem to be hosted by zooppa themselves, and there are no sharing/distribution tools made available. Do the ads live only on the zooppa site? And if they move off the site, is there disclosure? Hmm...