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Amazing BP viral campaign by Oddcast featuring it's talking avatars (or ava-tards as Rob Walker calls them.) This one features a customized talking baby with a variety of BP (British Petroleum) logos and renewable-energy green motifs in the background and BP-logo'd clothes they can wear. (I guarantee there are going to be cool kids wearing BP logo shirts around soon.) Totally viral, 'cuz I gaurantee you'll send your own to somebody. "After all," the text says, "no one can resist a message from a baby."

This thing was sent to my 7 year old daughter by her 7 year old friend. I hope it doesn't include any spyware or other bogus code.

UPDATE: Yikes! I didn't know the half of it. See alittlebettergasstation.com for the whole (cute) ugly story.

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ANNOUNCING:

coBRANDiT has partnered with guerrilla marketing agency Street Attack to offer nationwide (and limited international) capabilities. Check the video widget below for the deets...we hope to hear from you!




Reel in a Widget:


    Hello, welcome to coBRANDiT. In the past year we've distributed video for PUMA, produced an award winning vlog for a microbrewery, RSS-fed video widgets for General Motors, and an interview series for WOMMA, among others. We're looking for video projects that involve & engage enthusiast communi-
    ties. We offer:

    PRODUCTION
    Videoblog? Sales tool? Interview series? Event coverage? Man on the street research? From on-the-scene live video streams to HD presentations, we've done it...and we specialize in super fast turnarounds.

    Have a CGM initiative? Talk to us about platforms for video sharing in communities.

    DISTRIBUTION
    It's not about people coming to your site anymore. It's about being where they are. We utilize platforms and tools that make video easy to share...wherever your audience likes to go.

    CONSULTING
    Want to get into online video but don't know how? Need help with strategy for an RFP? Wondering how social media can integrate with traditional methods? We can design a marketing program that ties together offline events with online publicity, social networking, and alternative media.



    coBRANDiT CAPABILITIES (link)
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    Download .ppt (41mb, w/video)
    Download .key (41mb, mac)

    Founder Biographies

    View Owen Mack's LinkedIn profileView Owen Mack's profile
    View Jesse Buckley's LinkedIn profileView Jesse Buckley's profile

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We're in so many places I can't even keep track...and I'm sick of posting these cute little buttons. Just type "cobrandit" into Google or any search field you come across and there we'll be.