Another great piece by Alan Schulman in Video Insider, this one titled "As Web Video Becomes More Lo-Fi, Maybe Your Pre-Rolls Should To." Basically he makes the arguement that placing cut down high-dollar TV spots or other too-slick creative in front of your typical lo-fi web video makes no sense. As usual I'm in full agreement with him! The videoblogging world has a lot to teach marketers. The gritty and immediate style of many lo-fi productions is much more in keeping with the video I watch online, that's for sure, and most especially when it includes real people. I can't stand watching perfect shots of cars on the beach, etc. anymore. I want to feel connected.
One thing I've noticed about myself since starting work on the Flying Dog series is that now, every time I open a bottle of Flying Dog beer, I think "Hey, I know the guys who made this. They literally had their hands on this bottle." And that's cool. I wish I knew more about the people who made my car. My shoes. All kinds of stuff.
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