coBRANDiT social media video

EYEWONDER ADS

The ads embedded in the Alan Schulman piece stood out. They're banners and embedded boxes that expand and play video, also offering links and deeper experiences (they behave kinda like the "tickers" VideoEgg uses). Served by EyeWonder, the way they work is pretty sweet...but a bit too invasive. The video plays (without volume) automatically. Kinda distracting if you're reading a story. Worse, they expand to twice their size when you roll over them. You end up having to play "dodge the ad" with your cursor. I wish the functionality came with a mouseclick instead. Still, a new way to serve video ads...

Posted by Owen in News on Jun 6, 2007 | Permalink

coBRANDiT specializes in social media video production, distribution and consulting services for brand marketers, agencies, and organizations of all sizes. Need help with video? We'll make it happen.
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Since 2002 we've developed video projects that involve & engage enthusiast communities. Below is a project we shot for Ray-Ban at Lollapalooza 2011.
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Our clients include Chrysler, Ray-Ban, Microsoft, PUMA, Ford Motor Company, GM, U.S. Veteran's Administration, Verizon, Flying Dog Brewery, Boston Coach, Xenith, Iron Mountain, Genzyme, The American Dairy Association, Athlete's Performance, NMS, Ogilvy PR, Weber Shandwick, Cutwater, Quaker City Merchantile, WOMMA, Viximo, Communispace, Daily Grommet, Ocean Spray, Shaw's and others.
Check out our favorite work here.