TRUVEO: NEW VIDEO SEARCH PORTAL

From the "Old media is where you learn about new media" category comes this: Truveo.com, which I learned about from a radio ad on my drive to work this morning. Funny huh? Truveo is a video search portal owned by AOL, who (I guess) wanted to re-brand itself a bit. Might work, considering that if I'd heard an ad for AOL video search I probably wouldn't have checked it out... Truveo seems to work OK, it found about half the coBRANDiT vids that are out there, and about half the Flying Dog vids which is strange 'cuz they're only served from two locations. Why wouldn't they all be found? It also lists posting dates incorrectly in a few cases. The order the vids come up in is a bit strange too. I wonder how it works? There are various ways to search, rankings, etc...also you can set up a Truveo account (thru AOL) and get some extra customizable functions. When you click on a vid to watch, you get bumped out to YouTube, or Blip, or where ever. So what's the big deal? Beats me. I'm sticking with my re-branding guess.