BZZ AGENT VIDEO

BzzAgent has launched video reporting tools within it's community of agents. Jono gives some detail in this post on the BzzAgent blog, and describes some do's and don'ts of video reporting in the vid above. This is going to be huge. BzzAgent has over 300,000 people signed up as agents, people who are excited about marketing on behalf of BzzAgent clients. Besides generating WOM, agents submit reports on their activities, attitudes, and findings to BzzAgent. These reports are full of great research insights and testimonials--clients often ask BzzAgent for quotes they can use in their ad campaigns. Now drop video into the mix, and you can see it's not too far a leap for agent-produced video to appear in ad campaigns. Indeed, BzzAgent has positioned itself perfectly for this. As BzzAgent has morphed into a media channel it has begun working closely with ad agencies to produce integrated campaigns...and BzzAgent owns all the content agents generate. They are going to be the gatekeepers for a wealth of video CGM brand messages, the better of which will be appropriate for pre/post-roll or ticker placement on Revver and VideoEgg etc., as well as TV, brand websites, reccomendation sites, anywhere video lives. As always, transparency will be key; but handled properly we could see BzzAgent truly fuse WOM and CGM advertising in a way never before seen. And it will be so much better than all those "Make your own adz!!!" websites and contests--contests which only attract ad students and wannabes who reinforce the status quo. It will be the realization of the vision Jesse and I had when we started coBRANDiT: to make advertising about real people in real places using real product. On the ground brand reality, by and about people like you and me. All tied in to some of the smartest marketing (and greatest brand experiences) on the planet. Jono, call me!