A PodTech.net Marketing Voices interview with David Meerman Scott, author of "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly". I recommend this book because it's at the top of Amazon's marketing books list, and I'm in it...David interviewed me last winter. Here's some of what he has to say about me and coBRANDiT:

"Owen Mack, cofounder and head of strategy and development for coBRANDiT, a company that does social media video production, is a pioneer in using video for marketing and PR purposes. From the early days of online video Mack has helped companies like PUMA and Pabst Brewing create video strategies.

"Video is an extension of the blogging ethos," Mack says. "Do you have an interesting story to tell? If you don't, can you develop something? You need to see what people are saying about you already and know how you can mesh with that. Transparency and openness is required. Done properly, video is very compelling."