Charlene Li discusses the concepts from her forthcoming book Groundswell (co-authored with fellow Forrester researcher Josh Bernoff). Groundswell refers to the "spontaneous movement of people connecting, using online tools, taking charge of their own experience, and getting what they need – information, support, ideas, products, and bargaining power – from each other"...as opposed to marketers and other traditional sources of authority. The book revolves around the POST framework: People, Objectives, Strategy, Technology. Where do companies go wrong? Who is using social technology wisely? And how will she and Josh put the groundswell to work in the marketing of the new book? Find out more at forrester.com/groundswell.
coBRANDiT VIDEO PRODUCTION + STRATEGY
We partner with brands and agencies to produce video for the social web and digital environments worldwide. Event coverage, behind-the-scenes, interviews, DPR, sales and product videos, livestreaming. We develop video projects that involve & engage enthusiast communities.
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Ray-Ban sent us to to SXSW, Coachella, and Lollapalooza to cover indie band Two Door Cinema Club. Watch this piece we shot with lead singer Alex Trimble in an alley in Chicago.
Volkswagen brought us in to cover 24+ initiatives around the country and in Germany...check this race action from GRC Las Vegas featuring drivers Tanner Foust and Scott Speed.
We've produced over 200 product videos for display on Amazon.com. These vids feature consumer generated how-to's and testimony from people around the country.
Alienware sent us to the PAX East gaming show in Boston MA. Check out this piece we produced on cosplayers and their creations.
The FIAT Snapshots series profiles FIAT drivers around the country. This video features Tony and the landscape outside his hometown of Omaha, Nebraska.
Our clients include Chrysler Group, Ray-Ban, Microsoft, PUMA, Volkswagen, The Economist, Ford Motor Company, Andretti Sports Marketing, Alienware, GM, Boston Harbor Distillery, U.S. Veteran's Administration, Verizon, Flying Dog Brewery, Boston Coach, Xenith, Iron Mountain, Genzyme, The American Dairy Association, Athlete's Performance, MXM, Ogilvy PR, Weber Shandwick, Cutwater, Quaker City Merchantile, WOMMA, MITX, Viximo, Communispace, EXPO Communications, The Grommet, Ocean Spray, Shaw's Supermarkets and many others.
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