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Oct
15
2007

JOSH BERNOFF, FORRESTER

More in-depth on the forthcoming book Groundswell. Forrester researcher Josh Bernoff (co-author with Charlene Li) talks about who should own social media in an organization, describes the five key strategy objectives of the groundswell: listening, talking, energizing, supporting and embracing, and talks about a couple of Groundswell Award winners.

Posted by Owen in Forrester + Interviews + Video | Permalink

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