coBRANDiT social media video

MARC LANDSBERG, LEO BURNETT

Marc emphasizes that marketing and advertising need to be driven by an understanding of human truths, not tools and technology. Brands will mesh authentically with these needs when they know who they are, and they know their audience. In other words, context is key. In his presentation, Marc also proclaimed positioning dead--the landscape is too fragmented, the world to large to present a brand in the same way in all places. The niche markets found through social media technologies demand individual approaches and nuanced methods.

Posted by Owen in Forrester + Interviews + Video on Oct 15, 2007 | Permalink

coBRANDiT specializes in social media video production, distribution and consulting services for brand marketers, agencies, and organizations of all sizes. Need help with video? We'll make it happen.
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Since 2002 we've developed video projects that involve & engage enthusiast communities. Below is a project we shot for Ray-Ban at Lollapalooza 2011.
Visit our home page to learn more.

Our clients include Chrysler, Ray-Ban, Microsoft, PUMA, Ford Motor Company, GM, U.S. Veteran's Administration, Verizon, Flying Dog Brewery, Boston Coach, Xenith, Iron Mountain, Genzyme, The American Dairy Association, Athlete's Performance, NMS, Ogilvy PR, Weber Shandwick, Cutwater, Quaker City Merchantile, WOMMA, Viximo, Communispace, Daily Grommet, Ocean Spray, Shaw's and others.
Check out our favorite work here.