Misha Cornes, editor of the excellent threeminds blog and lead strategist at Organic talks about three ways brands can connect with people: as badges (like Harley-Davidson), in brand-related communities (like fiskateers.com), or as providers of special experiences (like this from Wilkinson Sword, France). And with client Chrysler, his agency is going beyond advertising by using social media strategies to provide insights for product planning and design.
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