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RICHARD EDELMAN, EDELMAN

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"Be it. Don't Buy it." That's Richard Edelman's current mantra, and it refers to the idea that companies need to BE a good reality, rather than PURCHASING the appearance of a good reality. In his keynote session he spoke of the need to continuously learn, to push staff to "ski the hill hard", and acknowledged failures in the past (ahem Wal-Mart)...

Posted by Owen on October 15, 2007 01:25 AM | | Comments

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ANNOUNCING:

coBRANDiT has partnered with guerrilla marketing agency Street Attack to offer nationwide (and limited international) capabilities. Check the video widget below for the deets...we hope to hear from you!




Reel in a Widget:


    Hello, welcome to coBRANDiT. In the past year we've distributed video for PUMA, produced an award winning vlog for a microbrewery, RSS-fed video widgets for General Motors, and an interview series for WOMMA, among others. We're looking for video projects that involve & engage enthusiast communi-
    ties. We offer:

    PRODUCTION
    Videoblog? Sales tool? Interview series? Event coverage? Man on the street research? From on-the-scene live video streams to HD presentations, we've done it...and we specialize in super fast turnarounds.

    Have a CGM initiative? Talk to us about platforms for video sharing in communities.

    DISTRIBUTION
    It's not about people coming to your site anymore. It's about being where they are. We utilize platforms and tools that make video easy to share...wherever your audience likes to go.

    CONSULTING
    Want to get into online video but don't know how? Need help with strategy for an RFP? Wondering how social media can integrate with traditional methods? We can design a marketing program that ties together offline events with online publicity, social networking, and alternative media.



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