Ze discusses media as social capital, and why it's not important that everyone who connects with your video actually watch it fully. Ze lists all the ways he's monetized his content...he's also a social media consultant, and sits on the Advisory Board of Bazaarvoice, a company that provides consumer rating & review technology to retail websites. In this capacity he focuses on getting consumers "from 0 to 1", pushing them to take simple, minimal participatory actions. Ze thinks the old media/new media formulation is not super important, and seems to be pretty excited about some projects he has in development...and the possibility of a springtime writers/actors guild strike out in Hollywood.