CASE STUDY: Street Intercepts

Clients: Ogilvy PR / Cutwater / Shift / fashion.psfk / BzzAgent / Street Attack / Others TOP SECRET! The Brief: PR and advertising agencies require fast turnaround videos to drop into their new business pitches. Nothing sells a project like a snappy man-on-the-street or “intercept” video, with relevant insights delivered by target consumers. Have a question you need sussed out, asap? We’ve produced vids for some of the biggest names in the industry. coBRANDiT’s Role: With a list of questions and a few day’s notice, coBRANDiT can produce a compelling 2-4 minute video with members of your target demographic. To provide quick results these projects are generally shot in Boston (where we are based), if shoots are required elsewhere we call on our network (in partnership with Street Attack) to help us out. Please add a few extra days of time. “coBRANDiT is great to work with...they really 'get it'. They took our basic concept and created a solid product that not only met all business objectives and then some - but also did it cool under the pressure of a last minute deadline and within the limitations of our business development budget. They nailed it out of the gate, and I know I can always count on coBRANDiT to make great Creative.” -- Aimee Desmarais, Executive Broadcast Producer, Creative Studio at Ogilvy Public Relations Worldwide