JAMIE TEDFORD, BRAND NETWORKS

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Jamie Tedford of Brand Networks on the size (and measurement) of the WOM industry--does Facebbook count?--and Brand Network's move into application development (for Facebook and OpenSocial). Taped at WOMMA's Summit 3 in Las Vegas, NV. Background: PQ media's projection for the WOM industry. We're at 1.35B now, going to 3.7B by 2011.