Nov
20
2007

JEFF BELL, MICROSOFT

Video thumbnail. Click to play

Jeff Bell of Microsoft was in charge of the Halo 3 launch and in his WOMMA Summit 3 keynote provided a detailed overview of the program--very impressive. In this interview he touches on the elements of the launch, the relationship between online and offline activities, and taking risks in marketing.

ANNOUNCING:

coBRANDiT has partnered with guerrilla marketing agency Street Attack to offer nationwide (and limited international) capabilities. Check the video widget below for the deets...we hope to hear from you!