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Nov
20
2007

JEFF BELL, MICROSOFT

Jeff Bell of Microsoft was in charge of the Halo 3 launch and in his WOMMA Summit 3 keynote provided a detailed overview of the program--very impressive. In this interview he touches on the elements of the launch, the relationship between online and offline activities, and taking risks in marketing.

Posted by Owen in Interviews + News + Video + womma | Permalink

ANNOUNCING:

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