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FORRESTER'S P.O.S.T. METHOD

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In this blog entry Josh Bernoff describes the POST framework he has helped develop at Forrester: People, Objectives, Strategy, Technology. This was the big idea at last October's Consumer Forum, it describes a methodology for business to approach consumers through social media. Check it out.

Posted by Owen on December 11, 2007 06:14 PM | | Comments

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ANNOUNCING:

coBRANDiT has partnered with guerrilla marketing agency Street Attack to offer nationwide (and limited international) capabilities. Check the video widget below for the deets...we hope to hear from you!




Reel in a Widget:


    Hello, welcome to coBRANDiT. In the past year we've distributed video for PUMA, produced an award winning vlog for a microbrewery, RSS-fed video widgets for General Motors, and an interview series for WOMMA, among others. We're looking for video projects that involve & engage enthusiast communi-
    ties. We offer:

    PRODUCTION
    Videoblog? Sales tool? Interview series? Event coverage? Man on the street research? From on-the-scene live video streams to HD presentations, we've done it...and we specialize in super fast turnarounds.

    Have a CGM initiative? Talk to us about platforms for video sharing in communities.

    DISTRIBUTION
    It's not about people coming to your site anymore. It's about being where they are. We utilize platforms and tools that make video easy to share...wherever your audience likes to go.

    CONSULTING
    Want to get into online video but don't know how? Need help with strategy for an RFP? Wondering how social media can integrate with traditional methods? We can design a marketing program that ties together offline events with online publicity, social networking, and alternative media.



    coBRANDiT CAPABILITIES (link)
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    Download .ppt (41mb, w/video)
    Download .key (41mb, mac)

    Founder Biographies

    View Owen Mack's LinkedIn profileView Owen Mack's profile
    View Jesse Buckley's LinkedIn profileView Jesse Buckley's profile

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