We're learning to build widgets on sprout's platform, here's an example we mocked up for a theoretical PUMA motorsport campaign. (Note: Widget no longer supported as of 7/2010) Widgets to me represent the ultimate viral thing for a marketer...a perfect little tranferable package...as long as you recognize that they're worthless as a stand-alone gadget. They should be treated as the interface for a much deeper experience, and an interface that provides some usefulness & utility. Pretend you're an F1 race fan, then play around with the widget above and you'll see some of what I'm talking about. Note: PUMA produces Ferrari's team gear.