I had a great meeting with a very smart marketer - Neal Stewart from Flying Dog Brewery. We connected in his hometown of Denver where he was nice enough to take me out to the premier joint for craft brews in LoDo.
- He gets word of mouth and so do his customers - he wants the beer bloggers to talk about the brand. While I am sure he would love to have them buy cases, that's not the point. He needs lots of WOM to raise awreness and get more people to try and buy.
- Neal is fundamentally acclimated for innovation - he is trying new things all of the time. he is courageous by necessity (no $10m ad buy to save him!)
- He has a small and nimble team - there is no bureaucracy of the big org to slow him down. He just does stuff and learns from each experience.
