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THINGS are LOOKIN' GOOD FOR 2009

That is if you specialize in social media marketing...check out this much-blogged list of 10 competencies needed for the agency of the (near) future.

Marketers' Top 10 Wish List for Agencies of the Future

1. Greater knowledge of the digital space
2. More use of "pull interactions"

Nine in 10 respondents (90 percent) agree that to engage consumers with their brand it is increasingly important that their agency uses "pull interactions" such as social media and online communities rather than traditional "push" campaigns.

3. Leverage virtual communities

An overwhelming 94 percent of respondents expressed interest in leveraging virtual communities (public and private) to understand more about their target audience.

4. Agency executives who use the technology they are recommending
5. Chief Digital Officers make agencies more appealing
6. Web 2.0 and social media savvy
7. Agencies that understand consumer behavior
8. Demonstrate strategic thinking
9. Branding and creative capabilities
10. Ability to measure success
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Posted by Owen on September 9, 2008 09:53 PM | | Comments

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ANNOUNCING:

coBRANDiT has partnered with guerrilla marketing agency Street Attack to offer nationwide (and limited international) capabilities. Check the video widget below for the deets...we hope to hear from you!




Reel in a Widget:


    Hello, welcome to coBRANDiT. In the past year we've distributed video for PUMA, produced an award winning vlog for a microbrewery, RSS-fed video widgets for General Motors, and an interview series for WOMMA, among others. We're looking for video projects that involve & engage enthusiast communi-
    ties. We offer:

    PRODUCTION
    Videoblog? Sales tool? Interview series? Event coverage? Man on the street research? From on-the-scene live video streams to HD presentations, we've done it...and we specialize in super fast turnarounds.

    Have a CGM initiative? Talk to us about platforms for video sharing in communities.

    DISTRIBUTION
    It's not about people coming to your site anymore. It's about being where they are. We utilize platforms and tools that make video easy to share...wherever your audience likes to go.

    CONSULTING
    Want to get into online video but don't know how? Need help with strategy for an RFP? Wondering how social media can integrate with traditional methods? We can design a marketing program that ties together offline events with online publicity, social networking, and alternative media.



    coBRANDiT CAPABILITIES (link)
    Download .pdf
    Download .ppt (41mb, w/video)
    Download .key (41mb, mac)

    Founder Biographies

    View Owen Mack's LinkedIn profileView Owen Mack's profile
    View Jesse Buckley's LinkedIn profileView Jesse Buckley's profile

Clients/Projects

RSS, Social Media, Etc.




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We're in so many places I can't even keep track...and I'm sick of posting these cute little buttons. Just type "cobrandit" into Google or any search field you come across and there we'll be.

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