CASE STUDY: MS&L Blogger Roundtables

The Brief: MS&L PR strategists put together a series of “blogger roundtables” on behalf of clients Roche (cancerandcareers.org), P&G (Febreze), and Eli Lilly (inspiredbydiabetes.com). Top health and fashion bloggers were brought together with celebrity endorsers and experts for question and answer sessions relating to brand topics. Event highlights and interactions were videotaped and released online in formats the bloggers could embed and attach to. coBRANDiT’s Role: We shot and delivered finished, edited videos (6-8 per roundtable) within days of the event, and in the case of cancersandcareers.org we developed a cross-platfrom widget containing videos, info pages, and links to relevant urls. Distribution was handled by MS&L.