coBlogoCOLORADO.gif


Archived pages « OUR FIRST DAILY VIDEO PROJECT | MAIN | I'M GOING TO SWOMMFEST »

CASE STUDY: MS&L Blogger Roundtables


The Brief:
MS&L PR strategists put together a series of “blogger roundtables” on behalf of clients Roche (cancerandcareers.org), P&G (Febreze), and Eli Lilly (inspiredbydiabetes.com). Top health and fashion bloggers were brought together with celebrity endorsers and experts for question and answer sessions relating to brand topics. Event highlights and interactions were videotaped and released online in formats the bloggers could embed and attach to.

coBRANDiT’s Role:
We shot and delivered finished, edited videos (6-8 per roundtable) within days of the event, and in the case of cancersandcareers.org we developed a cross-platfrom widget containing videos, info pages, and links to relevant urls. Distribution was handled by MS&L.

Posted by Owen on October 7, 2008 08:32 PM | | Comments

AddThis Social Bookmark Button

ANNOUNCING:

coBRANDiT has partnered with guerrilla marketing agency Street Attack to offer nationwide (and limited international) capabilities. Check the video widget below for the deets...we hope to hear from you!




Reel in a Widget:


    Hello, welcome to coBRANDiT. In the past year we've distributed video for PUMA, produced an award winning vlog for a microbrewery, RSS-fed video widgets for General Motors, and an interview series for WOMMA, among others. We're looking for video projects that involve & engage enthusiast communi-
    ties. We offer:

    PRODUCTION
    Videoblog? Sales tool? Interview series? Event coverage? Man on the street research? From on-the-scene live video streams to HD presentations, we've done it...and we specialize in super fast turnarounds.

    Have a CGM initiative? Talk to us about platforms for video sharing in communities.

    DISTRIBUTION
    It's not about people coming to your site anymore. It's about being where they are. We utilize platforms and tools that make video easy to share...wherever your audience likes to go.

    CONSULTING
    Want to get into online video but don't know how? Need help with strategy for an RFP? Wondering how social media can integrate with traditional methods? We can design a marketing program that ties together offline events with online publicity, social networking, and alternative media.



    coBRANDiT CAPABILITIES (link)
    Download .pdf
    Download .ppt (41mb, w/video)
    Download .key (41mb, mac)

    Founder Biographies

    View Owen Mack's LinkedIn profileView Owen Mack's profile
    View Jesse Buckley's LinkedIn profileView Jesse Buckley's profile

Clients/Projects

RSS, Social Media, Etc.




Add to Netvibes

We're in so many places I can't even keep track...and I'm sick of posting these cute little buttons. Just type "cobrandit" into Google or any search field you come across and there we'll be.

Inspiration