As budgets get cut back, social media will shine as the place where marketers get more bang for their buck.
Is Online-Video Recession Proof? Online-video advertising is still dwarfed by television advertising. But fear not the recession, online video advocates! And this is according to Christine Beardsell from Digitas writes in a ClickZ article. Here are three reasons Beardsell says online video advertising will come out ahead during an economic downturn. No Longer Experimental. during financial struggles, aren’t the customer-centric things exactly what brands and their customers need most? Possible, Affordable Optimization: If you’re a marketing executive given the option to either make two new TV spots for the year… or create several video brand content experiences throughout the year that can guarantee measurable, detailed, optimized results and build engagement with your customer, which option would you choose? Less Buying, More Conversation: frugal spending often means longer hours researching products and discussing those products with trusted friends and family. |
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