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Nov
07
2008

PETER KIM'S 22 STEP SOCIAL MEDIA MARKETING PLAN

Here's a good list of examples of businesses using social media, courtesy Peter Kim and Mashable.
"As corporate adoption emerges, there’s nothing wrong with learning lessons from others and making them your own. Start by making sure you have all of your bases covered with the major tools. In other words, copy and paste the items below, then fill in the blanks with your own company-driven effort."

Here’s a framework of 22 tools to consider with notable brand examples:
clipped from mashable.com
1. Blogs (Johnson & Johnson, Delta Air Lines) 2. Bookmarking/Tagging (Adobe, Kodak) 3. Brand monitoring (Dell, MINI) 4. Content aggregation (Alltop, EMC) 5. Crowdsourcing/Voting (Oracle, Starbucks) 6. Discussion boards and forums (IBM, Mountain Dew) 7. Events and meetups (Molson, Pampers) 8. Mashups (Fidelity Investments, Nike) 9. Microblogging (method, Whole Foods) 10. Online video (Eukanuba, Home Depot) 11. Organization and staffing (Ford, Pepsi) 12. Outreach programs (Nokia, Yum Brands) 13. Photosharing (Rubbermaid, UK Government) 14. Podcasting (Ericsson, McDonalds) 15. Presentation sharing (CapGemini, Daimler AG) 16. Public Relations - social media releases (Avon, Intel) 17. Ratings and reviews (Loblaws, TurboTax) 18. Social networks

19. Sponsorships (Coca-Cola, Whirlpool) 20. Virtual worlds (National Geographic, Toyota) 21. Widgets (Southwest Airlines, Target) 22. Wikis (Second Life, T-Mobile Sidekick)

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