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MEDIA CREATION, CORPORATE DIVISION

AWARDS OF EXCELLENCE: coBRANDiT for PUMA Running

PUMA's running division (PUMA Running, http://www.pumarunning.com/) faces a tough marketing and PR challenge--the competition is better known to runners, while PUMA has generally been regarded more as a lifestyle brand than a true athletic brand. With the Beijing Olympics approaching it was decided to highlight PUMA Running’s sponsorship of the Jamaican National Track Club’s elite runners, particularly 21 year old Usain Bolt, an up-and-coming star on the international scene.

coBRANDiT served as consultant to PUMA and as social media program manager, providing strategic and operational assistance to the program. In this role coBRANDiT coordinated video releases and related uploads, community messaging and calls-to-action, media buys, approved placements and opportunities as they arose and generally acted as liaison between PUMA Running’s managers and the audience.