MEDIA CREATION, CORPORATE DIVISION AWARDS OF EXCELLENCE: coBRANDiT for PUMA Running PUMA's running division (PUMA Running, http://www.pumarunning.com/) faces a tough marketing and PR challenge--the competition is better known to runners, while PUMA has generally been regarded more as a lifestyle brand than a true athletic brand. With the Beijing Olympics approaching it was decided to highlight PUMA Running’s sponsorship of the Jamaican National Track Club’s elite runners, particularly 21 year old Usain Bolt, an up-and-coming star on the international scene. coBRANDiT served as consultant to PUMA and as social media program manager, providing strategic and operational assistance to the program. In this role coBRANDiT coordinated video releases and related uploads, community messaging and calls-to-action, media buys, approved placements and opportunities as they arose and generally acted as liaison between PUMA Running’s managers and the audience. |
coBRANDiT specializes in social media video production, distribution and consulting services for brand marketers, agencies, and organizations of all sizes. Need help with video? We'll make it happen.
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Since 2002 we've developed video projects that involve & engage enthusiast communities. Below is a project we shot for Ray-Ban at Lollapalooza 2011.
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Our clients include Chrysler, Ray-Ban, Microsoft, PUMA, Ford Motor Company, GM, U.S. Veteran's Administration, Verizon, Flying Dog Brewery, Boston Coach, Xenith, Iron Mountain, Genzyme, The American Dairy Association, Athlete's Performance, NMS, Ogilvy PR, Weber Shandwick, Cutwater, Quaker City Merchantile, WOMMA, Viximo, Communispace, Daily Grommet, Ocean Spray, Shaw's and others.
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coBRANDiT VIDEO
Full Video Archive (courtesy Japan)
RSS | CONNECT: Facebook, Youtube, Etc.
CASE STUDIES
CLIENT WORK
FAVORITES
INTERVIEWS
CARS
BEER
FASHION
WOMMA
FORRESTER
VLOGGING
WIDGETS
MOBILE VIDEO
LIVE VIDEO
NEWS
INFLUENCES
AWARDS/PRESENTATIONS/COLUMNS
IPHONE PAGE (tk)
coBRANDiT LIVE on QIK
coB LIVESTREAM Channel
NETVIBES PAGE
DIPITY Timeline
KODAK PLAYTOUCH or FLIP VIDEO TIP SHEET
For use by distributed production teams and novice camera operators.
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