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Nov
15
2008

SNCR RECOGNIZES PUMA and coBRANDiT with a 2008 AWARD OF EXCELLENCE

Yesterday the Society for New Communications Research recognized the Chasing Bolt program with a 2008 Award of Excellence. Click on the link below to read the full study. In 2007 we received the same award for our work with Flying Dog Brewery.
MEDIA CREATION, CORPORATE DIVISION
AWARDS OF EXCELLENCE: coBRANDiT for PUMA Running
PUMA's running division (PUMA Running, http://www.pumarunning.com/) faces a tough marketing and PR challenge--the competition is better known to runners, while PUMA has generally been regarded more as a lifestyle brand than a true athletic brand. With the Beijing Olympics approaching it was decided to highlight PUMA Running’s sponsorship of the Jamaican National Track Club’s elite runners, particularly 21 year old Usain Bolt, an up-and-coming star on the international scene.
coBRANDiT served as consultant to PUMA and as social media program manager, providing strategic and operational assistance to the program. In this role coBRANDiT coordinated video releases and related uploads, community messaging and calls-to-action, media buys, approved placements and opportunities as they arose and generally acted as liaison between PUMA Running’s managers and the audience.
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Posted by Owen in Awards/Presos + Favorites + News |

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ANNOUNCING:

coBRANDiT has partnered with guerrilla marketing agency Street Attack to offer nationwide (and limited international) capabilities. Check the video widget below for the deets...we hope to hear from you!