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Dec
10
2008

FORRESTER CORPORATE BLOGGING TIPS

"Basically Josh points out that business blogs that act like commercials or PR vehicles are no more credible (actually less) than TV or PR...heck, more people said they trust the Yellow Pages which didn't make a lot of sense to me." --Chris Baggott
Time to Rethink Your Corporate Blogging Ideas
Hat's off to Josh Bernoff, Forrester Analyst and co-author of Groundswell for an insightful new report:  "Time To Rethink Your Corporate Blogging Ideas"
"Blog about the customer's problem. Don't blog about your products; blog about something your customers care about. Rubbermaid blogs about getting organized, for example.  Emerson Process Experts blogs about factory automation.  If you can bring value to your customers around their problems, they'll remain interested in you. Blogging about your customers' problems makes it far more likely that bloggers in your space will link to your blog, which increases both traffic and search relevance."
I had a call yesterday with LL Bean discussing this very issue.   Why shouldn't buyers blog about how and why they pick certain products for the book.  Every time I see the J. Peterman skits on Sienfield I think what great blog content this would be to know the stories behind the products.
 blog it
Posted by Owen in |

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