CASE STUDY: Viximo VixML HD Production

The Brief: Viximo is a leader in the growing market for virtual gifts, creating platforms for developing and monetizing digital goods worldwide. On January 5th 2009 Viximo released a landmark new development platform called VixML that allows talented designers to create basic iPhone applications with a minimal amount of programming knowledge. With a month to go before launch date Viximo contracted with coBRANDiT to produce an HD video that would explain the basics...and show off some of the cool things developed with VixML. coBRANDiT's Role: Viximo had an outline of the information that needed to be delivered...verbal and visual. We worked to streamline the content and develop a script that was then sent out to VO talent. We then shot supporting HD footage at the Viximo offices and in our studio which was edited together to create a 2 minute piece that demonstrates VixML's capabilities...and how the results look on an iPhone. The finished video is posted to YouTube HD. Results: Techcrunch wrote up the January 5th launch, giving VixML a great review and embedding the video. As of this writing (January 7th) the video has over 6000 views and is growing daily. The post has been linked to by numerous tech sites (many of whom have embedded the video) and has generated 36+ comments...a strong launch in a targeted community. "coBRANDiT did an awesome job of understanding what we were trying to accomplish in the video & applying their creative energy to bring cool, innovative ideas to the table. Video they produced was very high quality & they were super responsive to all the feedback & edits that I had."
--Ted Achtem, Product Manager at Viximo, Inc.