There seems to be real push to get branded content out there via social media. But are companies following through on maintaining the community (or even just managing the comments) that then spring up? Are they developing content specifically for these communities? Seems to me that getting companies into social media is a series of incremental steps...and we should be happy with every little step taken. In this video David Armano of Critical Mass and Christine Morrison of Intuit discuss the issue. Presented in a fun little widget (aka white label video player) I put together...also pimping the next womma conference this May...Ritz Carlton South Beach, Miami. Be there.

There seems to be real push to get branded content out there via social media. But are companies following through on maintaining the community (or even just managing the comments) that then spring up? Are they developing content specifically for these communities? Seems to me that getting companies into social media is a series of incremental steps...and we should be happy with every little step taken. In this video David Armano of Critical Mass and Christine Morrison of Intuit discuss the issue. Presented in a fun little widget (aka white label video player) I put together...also pimping the next womma conference this May...Ritz Carlton South Beach, Miami. Be there.

ANNOUNCING: