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Maximizing Online Campaigns With Video

In October alone, more than 77% of Internet users watched 13.5 billion videos online.  This represents a dramatic shift in how consumers are engaging with content online.  The continued proliferation of broadband Internet access and the maturing of the online video market will continue to drive these numbers higher. 

To thrive in this new environment, marketers must create video that:

• Is original and authentic
• Entertains and engages
• Meets audience needs
• Provides a path to learn more and share the experience

Online video combines the emotional branding aspects of television and the direct-response attributes of the Web.  A recent Kelsey Group study found 55% of people who view a video visit the company's Web site; 30% visit a physical store; and 24% make a purchase as a result of watching.

Affordable production costs allow for testing video content and targeting different audiences.  Marketers aren't forced to target the biggest pool of eyeballs