MY TWITTER RIFF wherin I SOLVE THE ECONOMIC CRISIS and HIRE ALL THOSE SOCIAL MEDIA EXPERTS

Text of a recent twitter writing binge I went on, triggered by a Jeremiah tweet and all those recent posts about the sudden glut of "social media experts": Jeremiah's tweet: reviewing data from a recent Forester survey regarding if brands will increase or decrease social media spend during a recession. stay tuned. I reply: @jowyang will be interesting to see your report. seems to me like mktg budgets are getting cut overall but SM budgets are going up. all this talk http://tinyurl.com/458jm5 about the economy creating bogus SM "experts"...but there is a lot of opportunity. let me riff on this more...economic downturn means people are losing their jobs...some of them are now social media "experts" i've red a bunch of posts on this...checklists to make sure your social media expert isn't full-o-BS...anyway with all these "experts" looking for work in social meda...and all the growing budgets for social media...don't you think there's a fit? let's talk about my sense of social media budgets growing. my partner and i operate a 2 man video production house and SM consultancy. we work for start-ups, small agencies, very big agencies, beer breweries and international brands. the last few months have been very busy. 2009 is going to be busier. we have more new business now than we ever have...and more existing clients growing programs. how are social media programs growing? what are the driving factors that we're seeing this new year? video, of course...but also community. community is one of those tossed around words with lots of different meanings. SEO guys often think community is a numbers game. for a brand looking to hire someone to manage their youtube and blog comments these out of work "experts" could be perfectly competent. and that's what needs to happen in 2009: businesses/brands "participating" in social media need to follow thru on the comments, etc. that, plus shoot a bunch of video. ;-) THERE! all global economic and social media problems solved. @cobrandit http://twitter.com/cobrandit